At the end of the 90s Franco Semenzato had the idea of bringing in Asolo, a small historic town of Treviso that annually hosts many tourists in love with its unique appearance, the biggest names in Italian fashion and more. La Boutique has expanded over the years, moving into a beautiful shop with two floors of approximately 160 square meters in the historic main street and R. Browning in the town center. Recently renovated inside, the modern furnishings combine harmoniously the ancient limestone walls of the place, made of dry and left visible. Asolo is a charming medieval village remained intact and made famous by the writer Gabriele D'Annunzio, who took up residence there, and from his beloved Eleonora Duse, Italian actress, which was dedicated the theater of the town. Dominated by the imposing bulk of the Rock, Asolo still preserves ancient churches and buildings rich in climbing up and down the streets from which suddenly appear gentle slopes dotted with old houses surrounded by the lush greenery of Olives and Cypresses.